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Skomi and Fathom Analytics

Fathom and Skomi start from the same place: no cookies, nothing written to the visitor's device, no consent banner, no sampling, and EU visitor data processed on EU infrastructure. If that is the whole of what you need for a website, Fathom does it well and has done it for years.

The difference is scope. Fathom measures websites. Skomi measures websites, the apps people install, and what a visitor actually does once they arrive.

Skomi and Fathom Analytics, side by side

SkomiFathom Analytics
Works without a cookie bannerOut of the box, with no configuration.YesYes
Stores something on the visitor's deviceA cookie or an id in local storage. The law treats them the same.NoNo
Counts every visit, without samplingBoth Google and Cloudflare sample adaptively, so a small site is not sampled at all. Hotjar does not sample; it stops, at a number of sessions set by the plan.YesYes
Keeps your full history for as long as you are a customerSkomi does not: it deletes analytics once the plan's window has passed, and the window each plan sells is on the pricing page. A cell reads "Not checked" where the product publishes no figure we could verify. Plausible documents "5+ years" for Enterprise but states nothing for its standard plans, and Cloudflare documents no retention period at all.NoYes
SitesYesYes
Mobile and desktop appsYesNo
HeatmapsYesNo
Session recordingsYesNo
Feedback boardsYesNo
Reports where your traffic comes fromYesYes
Data stored in the EUYesYes
Open sourceNoNo
Can be self-hostedNoNo
Surveys and user interviewsNoNo
More than one site on the free planSkomi's free plan carries one site, which is a real reason to pick something else if you look after several small ones. Google and Cloudflare read "Not checked" because how many sites their free tiers cover was not verified. That they HAVE a free tier is the row above.NoNo
Free tierSkomi's is the Hobby plan: one site, no card.YesNo

Checked against each product on 6 September 2026. If something here is out of date or wrong, tell us and we will fix it. A comparison table nobody corrects is a comparison table nobody should trust.

Where Skomi differs from Fathom Analytics

It measures websites; Skomi also measures apps. Fathom publishes no mobile or desktop SDK. Its documentation and feature list are web only. Skomi ships SDKs for eight platforms against a frozen wire contract, so a site and the app beside it report into one account rather than needing a second product and a second bill.

Behaviour comes in the same subscription. Heatmaps, session recordings and a feedback widget are Skomi modules, metered from the same credit allowance the analytics uses. With Fathom each of those is somebody else's product.

There is a free plan, not a trial. Fathom gives you seven days and then asks for a card. Skomi's Hobby plan is free and stays free: one site, one app, ten thousand credits a month, with every feature switched on.

What Fathom Analytics does better

Your history never expires, and with Skomi it does. Fathom keeps your full analytics history for as long as you remain a customer, on every plan. Skomi deletes what your plan no longer covers, and enforces it nightly. If you need this quarter next to the same quarter four years ago, that is a plain reason to choose Fathom.

It includes far more sites. Fathom bundles 50+ sites into every plan. Skomi's plans carry one, one, three and ten. If you look after a portfolio of small sites, Fathom is much the cheaper way to watch all of them, and it is not close.

It is a settled product doing one thing. Fathom has been refining web analytics for years and carries no modules, no credits and no app SDKs to get wrong. Skomi is newer and broader, which is a trade rather than a win: more surface is more that can be wrong.

Which to choose

Choose Fathom if you measure websites only, want your history kept for as long as you pay, or run more sites than Skomi's plans include.

Choose Skomi if you also have an app to measure, want heatmaps, recordings and feedback without a second subscription, or would rather start on a free plan than a trial.

Other comparisons

Google Analytics

The incumbent. Free, enormous, and built for advertising rather than for reading.

Plausible

Open source, privacy-first, deliberately small. The closest thing to Skomi's starting point.

Umami

Open source and self-hostable, and no longer only web analytics.

Matomo

The full-featured open-source alternative to GA, heatmaps and recordings included.

Cloudflare Web Analytics

Free, privacy-friendly, and deliberately minimal.

Hotjar

Heatmaps, recordings and surveys, now sold as Contentsquare.

Microsoft Clarity

Microsoft's free heatmaps and session recordings, with no traffic limits and a cookie.

Simple Analytics

Privacy-first web analytics from the Netherlands, free for five sites.

PostHog

Open-source product analytics with replay, surveys, feature flags and experiments.

Mixpanel

Product analytics with session replay and heatmaps, free for a million events.

Firebase Analytics

Google's free app analytics. Unlimited events, no server to run, and everything else that comes with being Google's.

One script, or one SDK. The same reports either way.

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