Skomi and Microsoft Clarity

Nothing on the visitor's device, so no consent gate. Clarity's FAQ answers "do I need to inform my users of the cookie Clarity uses?" with a plain yes, and its documentation lists what degrades without consent in Europe: sessions counted as page views, every user new, funnels showing a full drop-off. Skomi derives identity on the server from a secret replaced every day: no cookie, no local storage, and no region where the product quietly stops working.

Your data stays in the EU, and stays longer. Clarity stores data in Azure and describes an EU customer's data as a cross-border transfer to Microsoft Corporation in the United States under standard contractual clauses; it keeps 30 days. Skomi stores in the EU and keeps analytics for the window your plan sells, which is longer than a month on every plan and is on the pricing page. Recordings are kept for less time than analytics on every plan, so for recordings the difference is smaller.

Acquisition and feedback in the same place. Clarity reports channel, source and referrer as filters on behaviour; it has no feedback widget, no public board and no surveys. Microsoft's own blog pairs it with a third-party WordPress plugin for those. Skomi's feedback widget and board share the account, the site and the bill with its analytics.

It is free with no limits, and that is not a trial. No traffic cap, no sampling, unlimited projects, and heatmaps and recordings on all of them. Skomi's free plan carries one site and one app and meters behaviour as credits. If the bill is the deciding factor, Clarity wins and it is not close.

The insight layer. Dead clicks, quick-backs, excessive scrolling and JavaScript errors surfaced automatically, session summaries written by Copilot, funnels, smart events and a benchmark against other sites. Skomi records and shows; it does not narrate.

Microsoft behind it. A Google Analytics integration, an advertising dashboard, SDKs for Android, iOS, Flutter and React Native, and a support organisation Skomi does not have.

Choose Microsoft Clarity if the budget is zero, you are content to run a consent banner for European visitors and to have Microsoft hold the data (its FAQ says plainly that Microsoft has access to it) and you want the deepest free behaviour tooling there is.

Choose Skomi if you want heatmaps and recordings without cookies or a consent gate, data stored in the EU and kept longer than a month, and traffic, behaviour and feedback in one account.