Compare

How Skomi compares

Five products people weigh Skomi against, in one table, with the rows where Skomi loses left in. If you are choosing an analytics tool you are going to find those rows anyway, and finding them here is better for both of us.

	Skomi	Google Analytics	Plausible	Umami	Matomo	Cloudflare Web Analytics	Hotjar	Microsoft Clarity	Fathom Analytics	Simple Analytics	PostHog	Mixpanel	Firebase Analytics
Works without a cookie bannerOut of the box, with no configuration.	Yes	No	Yes	Yes	Configurable	Yes	No	No	Yes	Yes	With cookieless mode on	No	No
Stores something on the visitor's deviceA cookie or an id in local storage. The law treats them the same.	No	Yes	No	No	Configurable	No	Yes	Yes	No	No	Cookies by default	Yes	Yes
Counts every visit, without samplingBoth Google and Cloudflare sample adaptively, so a small site is not sampled at all. Hotjar does not sample; it stops, at a number of sessions set by the plan.	Yes	Explorations over 10M events	Yes	Yes	Yes	Adaptive sampling	Capped per plan	Yes	Yes	Not checked	Not checked	Not checked	High-cardinality dimensions
Keeps your full history for as long as you are a customerSkomi does not: it deletes analytics once the plan's window has passed, and the window each plan sells is on the pricing page. A cell reads "Not checked" where the product publishes no figure we could verify. Plausible documents "5+ years" for Enterprise but states nothing for its standard plans, and Cloudflare documents no retention period at all.	No	Reports yes, event data 2 to 14 months	Not checked	Your own database, self-hosted	Reports forever, raw data 24 months on cloud; your own database self-hosted	Not checked	Not checked	No	Yes	No	Not checked	Not checked	No
Sites	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Web, through GA4
Mobile and desktop apps	Yes	Yes	No	No	Yes	No	Not checked	Yes	No	No	Yes	Yes	Yes
Heatmaps	Yes	No	No	Yes	Yes	No	Yes	Yes	No	No	Not checked	Yes	No
Session recordings	Yes	No	No	Yes	Yes	No	Yes	Yes	No	No	Yes	Yes	No
Feedback boards	Yes	No	No	No	No	No	Yes	No	No	No	Not checked	Not checked	No
Reports where your traffic comes from	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes	Yes	Yes
Data stored in the EU	Yes	No	Yes	Your choice	Your choice	No	Not checked	No	Yes	Yes	Not checked	Yes	No
Open source	No	No	Yes	Yes	Yes	No	No	Capture script only	No	Not checked	Yes	Not checked	SDKs only
Can be self-hosted	No	No	Yes	Yes	Yes	No	No	No	No	Not checked	Yes, officially unsupported	Not checked	No
Surveys and user interviews	No	No	No	No	Not checked	No	Yes	No	No	No	Yes	Not checked	No
More than one site on the free planSkomi's free plan carries one site, which is a real reason to pick something else if you look after several small ones. Google and Cloudflare read "Not checked" because how many sites their free tiers cover was not verified. That they HAVE a free tier is the row above.	No	Not checked	No	Unlimited, self-hosted	Unlimited, self-hosted	Not checked	Not checked	Yes	No	Yes	Yes	Yes	Yes
Free tierSkomi's is the Hobby plan: one site, no card.	Yes	Yes	No	Yes	Self-hosted only	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes

Checked against each product on 6 September 2026. If something here is out of date or wrong, tell us and we will fix it. A comparison table nobody corrects is a comparison table nobody should trust.

Compared one at a time

Google Analytics

The incumbent. Free, enormous, and built for advertising rather than for reading.

Plausible

Open source, privacy-first, deliberately small. The closest thing to Skomi's starting point.

Umami

Open source and self-hostable, and no longer only web analytics.

Matomo

The full-featured open-source alternative to GA, heatmaps and recordings included.

Cloudflare Web Analytics

Free, privacy-friendly, and deliberately minimal.

Hotjar

Heatmaps, recordings and surveys, now sold as Contentsquare.

Microsoft Clarity

Microsoft's free heatmaps and session recordings, with no traffic limits and a cookie.

Fathom Analytics

Privacy-first web analytics, with history that never expires.

Simple Analytics

Privacy-first web analytics from the Netherlands, free for five sites.

PostHog

Open-source product analytics with replay, surveys, feature flags and experiments.

Mixpanel

Product analytics with session replay and heatmaps, free for a million events.

Firebase Analytics

Google's free app analytics. Unlimited events, no server to run, and everything else that comes with being Google's.

Two other products, compared

Plausible vs Matomo

Both are open source and neither needs Google. They differ on cookies, on scope, and on how much you are willing to operate. A straight answer from a third party.

Hotjar vs Microsoft Clarity

One of them is free forever with no traffic limit and keeps thirty days. The other asks people questions. They are not the same product, and the price is the smallest difference between them.

Umami vs Plausible

Both are open source, cookieless and self-hostable, and for years the choice barely mattered. It does now: one of them added heatmaps and session replay, and the other still charges from the first day.

Or replacing something in particular?

Google Analytics

Free, enormous, and built for advertising. People leave over the consent banner, the complexity, or where the data goes.

Hotjar

No longer sold on its own. It is Contentsquare now. That is why most people reading about alternatives are reading about it.

Microsoft Clarity

Free forever and hard to argue with on price. People leave over the thirty-day window and where EU data is sent.

Firebase Analytics

Google's free app analytics. People leave over data location, the app-and-web split, or over it being Google.

One script, or one SDK. The same reports either way.

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