Skomi for SaaS products

The marketing site and the signed-in product on the same script. Trial pages, docs, pricing and the app itself report into one account, so the path from a blog post to an activated account is one funnel rather than two tools stitched by hand.

No consent banner on the marketing site. Nothing is stored on the visitor's device, so the page that has to convert is not the page asking permission first. For a product whose own pitch involves trust, that is worth more than the analytics.

Funnels, and cohorts with a caveat. Journeys show where a signup or onboarding flow loses people, step by step, and that works whatever your identity setting. Retention cohorts group by when a visitor was first seen ever rather than first seen in the period. Read the next section before relying on them, because what "the same visitor next week" means depends on a setting most people leave alone.

Heatmaps and recordings inside the product. The onboarding screen where everyone stalls is usually not the screen you would have guessed. Inputs are always masked in recordings, which matters more here than on a marketing page.

A feedback widget you can put on one screen. Ask on the page where the doubt is, rather than emailing a survey a week later.

Reports without handing out logins. A shared dashboard is a link with no account behind it, which is how a founder shows numbers to an investor or a board without adding seats.

One script on both, marketing site and app. They can be one site in Skomi or two: one if you want the whole funnel in a single view, two if the teams looking at them are different. The snippet guide covers either.

Tag every campaign the same way so the acquisition side is readable. There is a convention worth adopting before the first campaign rather than after the tenth.

Make signup a goal, and the first real action a second goal. The gap between them is activation, and it is the number most SaaS dashboards are missing.

Turn recordings on at a sample rate, not for everyone. A sample is enough to see where onboarding stalls, and nobody needs every session in the product filmed.

Know how long recordings are kept. Retention comes from your plan, not from a per-site setting, and recordings are kept for less time than analytics on every plan. The pricing page shows the window for each.