Hear from visitors before they leave
Every number you have is a description of behaviour. None of it is a reason. The cheapest way to get a reason is to let somebody type one on the page where it went wrong.
The situation
You can see that a page loses people and you cannot see what stopped them. Asking is the obvious answer and the usual attempts fail: almost nobody starts a survey, and the ones who do are not the ones who left.
An emailed questionnaire arrives a day later, when the specific frustration has become a vague impression.
How it is done
1. Put the widget on the pages that matter. It has six positions and an opt-out, so it can sit where it will be seen without covering what somebody is reading.
2. Let the context come with it. A comment left on your pricing page arrives attached to that page. The same sentence in a survey response arrives attached to nothing.
3. Publish the ones worth discussing. A submission is never published on its own. Only a topic somebody chose to open becomes public, so a person writing privately stays private. Votes on a public topic are kept for the life of the board.
4. Get it out of the dashboard. Feedback can be pushed to a webhook as it arrives, or exported, so it reaches wherever your team decides things.
Where this stops
It is not a survey builder. No targeting, no branching, no quotas, no recruiting participants. If the job is asking a defined set of questions to a defined audience, buy a survey tool. This is a smaller thing wearing a similar name.
It is not a support inbox. There is no ticketing, no assignment, no reply threads with a customer. What arrives is a comment, not a conversation.
You get who volunteers. People who take the trouble to write are not a sample of your visitors. Treat it as a source of hypotheses, and confirm them with the numbers.
Other jobs
Fix a leaking signup flow
Find the step people abandon, then watch what actually happened there.
Prove which marketing brought revenue
Tie the money to the campaign, without the referrer report saying Direct.
Understand what app users do
Screens, sessions, releases and crash-free rates for software people install.
Report without handing out logins
A read-only link for a client or a board, and a digest that arrives on its own.
Watch a launch day
See traffic arriving as it happens, and know within the hour if it is going wrong.